Sorochan Designs

World Vision Annual Report

CATEGORY

publications • promotional materials

CLIENT

World Vision

A mockup of a single copy of the World Vision annual report is shown against a grey background. The cover features a group of smiling school girls in a pale green gradient.

Project

For a course in publication design at John Abbott College, I produced a 26-page annual report for World Vision.

Two copies of the World Vision annual report are shown. The first closed, with the front cover visible. The second is partially opened to reveal an interior spread of the introductory section.

Process

The project began with a branding board in which I adopted a green colour scheme to emphasize the report’s focus on green, sustainable development. Effra and Semplicita Pro were chosen for bold headings, and Proxima soft was chosen as an easy to read font for smaller text.

Grids were used to arrange consistency of layout across the document. The two-column layout produces a comfortable reading experience. Chapter headings start at 2/3s down the page, creating dynamic and aesthetically pleasing spreads that make use of negative space and provide plenty of room to include images.

Photographs feature people who have benefited from the charity’s work over the past year and sustainable technologies that have been built. 

Large pull-quotes, icons, and coloured side-panels help to break up the space and create variation across the various sections.

Seven copies of the World Vision annual report are shown, each opened to reveal a different interior spread. Images are treated with the same pale green gradient, while a darker green is used for text, accent elements and occasional darker backgrounds with white text.

Credits

Magazine mockup front cover : designed by Anthony Boyd Graphics

Magazine mockup cover and interior spread: designed by Pixpine

Magazine mockup multiple spreads: designed by Anthony Boyd Graphics

Magazine mockup interior spread: designed by Zippypixels

Magazine mockup cover and curled back cover: designed by Pixpine

A mockup of a single copy of the World Vision annual report is shown against a grey background. The cover features a group of smiling school girls in a pale green gradient.
Two copies of the World Vision annual report are shown. The first closed, with the front cover visible. The second is partially opened to reveal an interior spread of the introductory section.
Seven copies of the World Vision annual report are shown, each opened to reveal a different interior spread. Images are treated with the same pale green gradient, while a darker green is used for text, accent elements and occasional darker backgrounds with white text.

Credits

Magazine mockup front cover : designed by Anthony Boyd Graphics

Magazine mockup cover and interior spread: designed by Pixpine

Magazine mockup multiple spreads: designed by Anthony Boyd Graphics

Magazine mockup interior spread: designed by Zippypixels

Magazine mockup cover and curled back cover: designed by Pixpine

World Vision Annual Report

CATEGORY

publications • promotional materials

CLIENT

World Vision

Project

For a course in publication design at John Abbott College, I produced a 26-page annual report for World Vision. 

Process

The project began with a branding board in which I adopted a green colour scheme to emphasize the report’s focus on green, sustainable development. Effra and Semplicita Pro were chosen for bold headings, and Proxima soft was chosen as an easy to read font for smaller text.

Grids were used to arrange consistency of layout across the document. The two-column layout produces a comfortable reading experience. Chapter headings start at 2/3s down the page, creating dynamic and aesthetically pleasing spreads that make use of negative space and provide plenty of room to include images.

Photographs feature people who have benefited from the charity’s work over the past year and sustainable technologies that have been built. 

Large pull-quotes, icons, and coloured side-panels help to break up the space and create variation across the various sections

Is your organization is looking to produce a professional and attractive annual report to communicate the important work you are doing?

similar projects