Vintage Clothing Shop Branding Development
CATEGORY
branding • logo design • web design • promotional materials
CLIENT
Rococo Zephyr Vintage
Project
Rococo Zephyr is a brand based on my Etsy shop that sells vintage clothing. At the outset, the shop had a striking name, but little thought had gone towards the visual brand identity and logo.
Over the course of this project, I would design a new logo, a branding board, a business card, a stationary set, a poster, a homepage for a future website, and social media banners.
Branding
I gathered information about the business’ goals, competitors and ideal customer. The result was a client persona driven towards unique looks and a brand concept centered on wonder, creativity and curiosity.
Logo Design
The logo began with a custom ‘R’ and ‘Z’ submark. Inspired by wind symbolism, the lettering features gentle curves that create a graceful sense of movement.
The primary logo was then developed around the ‘R’ and ‘Z’, with the cloud and wind shapes emphasizing the whimsical and eccentric nature of the brand.
The three logo variations allow for a wide-variety of applications – from clothing tags to packaging, from business cards to web banners for social media.
Branding Board
The brand colours were chosen to reflect creativity and femininity (lavender), mystery (deep blue-violet), and whimsy (pale blue).
The brand fonts combine the funkiness of Benny Black, with the refinement of Apparat Light.
The mood board includes other inspiring vintage clothing brand logos as well as cloud and wind imagery.
Poster
A poster was created to advertise the site launch.
The wrought iron spiral staircase, a common architectural feature of the city of Montreal, is centered to draw attention to the brand’s connection to the city – known for its historical garment district and its contemporary culture of thrifting and vintage boutiques.
The poster also introduces the angled lavender triangle motif that is also used as a decorative element on the website. The angle adds to the dynamism and movement of the visuals and signals the creative “off-kilter” nature of the brand.
Website
A mockup of the website homepage was created for both desktop and mobile screens.
The homepage features the decorative angled triangle element as a section divider, and a custom footer that draws on the lavender cloud imagery.
New products are featured prominently on the home page.
Credits
Source image for client persona: Photo by RF._.studio at Pexels
Business card mockup: Image by Xvect intern on freepik.com
Stationary mockup: Designed by Cosmo-Studio at freepik.com
Packaging mockup 1: Designed by Freepik
Packaging mockup 2: Designed by Freepik
Hanging poster mockup: Designed by graphiccrew on Freepik
Crumpled street posters mockup: Designed by mockups-design.com
Bus stop ad mockup: Designed by Freepik
Laptop homepage screen mockup: Designed by Mangat and Jyoti M.
Homepage mobile version mockup: Image by syifa5610 on Freepik
Facebook page mockup: Designed by Freepik
Vintage Clothing Shop Branding Development
CATEGORY
branding • logo design • web design • promotional materials
CLIENT
Rococo Zephyr Vintage
Project
Rococo Zephyr is a brand based on my Etsy shop that sells vintage clothing. At the outset, the shop had a striking name, but little thought had gone towards the visual brand identity and logo.
Over the course of this project, I would design a new logo, a branding board, a business card, a stationary set, a poster, a homepage for a future website, and social media banners.
Branding
I gathered information about the business’ goals, competitors and ideal customer. The result was a client persona driven towards unique looks and a brand concept centered on wonder, creativity and curiosity.
Logo Design
The logo began with a custom ‘R’ and ‘Z’ submark. Inspired by wind symbolism, the lettering features gentle curves that create a graceful sense of movement.
The primary logo was then developed around the ‘R’ and ‘Z’, with the cloud and wind shapes emphasizing the whimsical and eccentric nature of the brand.
The three logo variations allow for a wide-variety of applications – from clothing tags to packaging, from business cards to web banners for social media.
Branding Board
The brand colours were chosen to reflect creativity and femininity (lavender), mystery (deep blue-violet), and whimsy (pale blue).
The brand fonts combine the funkiness of Benny Black, with the refinement of Apparat Light.
The mood board includes other inspiring vintage clothing brand logos as well as cloud and wind imagery.
Poster
A poster was created to advertise the launch of the website.
The wrought iron spiral staircase, a common architectural feature of the city of Montreal, is centered to draw attention to the brand’s connection to the city – known for its historical garment district and its contemporary culture of thrifting and vintage boutiques.
The poster also introduces the angled lavender triangle motif that is also used as a decorative element on the website. The angle adds to the dynamism and movement of the visuals and signals the creative “off-kilter” nature of the brand.
Credits
Source image for client persona: Photo by RF._.studio at Pexels
Business card mockup: Image by Xvect intern on freepik.com
Stationary mockup: Designed by Cosmo-Studio at freepik.com
Packaging mockup 1: Designed by Freepik
Packaging mockup 2: Designed by Freepik
Hanging poster mockup: Designed by graphiccrew on Freepik
Crumpled street posters mockup: Designed by mockups-design.com
Bus stop ad mockup: Designed by Freepik
Laptop homepage screen mockup: Designed by Mangat and Jyoti M.
Homepage mobile version mockup: Image by syifa5610 on Freepik
Facebook page mockup: Designed by Freepik
Website
A mockup of the website homepage was created for both desktop and mobile screens.
The homepage features the decorative angled triangle element as a section divider, and a custom footer that draws on the lavender cloud imagery.
New products are featured prominently on the home page.
Are you looking to develop a unique logo for your business, or upgrade your existing logo?
