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swiss grids style poster

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promotional materials

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John Abbott College

A promotional poster for the Graphic and Web Design program at John Abbott College is displayed at the scale of a bus stop ad. It sits at the side of a road on an urban street.

Project

As a student of the Graphic & Web Design program at John Abbott College, I was assigned the task of designing a poster advertising the program using a historical style of my choice. I chose the mid-century Swiss Grids style in which text is aligned to an underlying grid of varying proportions. The style celebrates the visual qualities of text and plays with scale and unusual layouts.

Three versions of the Graphic and Web Design program poster are displayed at different stages in the process. The first poster on the left is blank apart from the four by four grid lines used to design the layout. The second poster in the center shows the text of the poster arranged to fit into the width of two columns. The third poster to the right, shows the main headline text blown up very large and spilling out of the frame of the poster edges.

Process

I began by making a grid of 4×4. I chose the font Grantha Sangam MN bold for the headline text, a font that is clean, thin and balanced. I then inserted the necessary text into the bounds of the grid lines and began to play with scale. I pushed the scale further and experimented with obscuring sections of text by pushing them outside of the frame.

I was interested in how much text could be obscured and still remain legible. In the final version, I removed entire letters of words and played with spacing, breaking up words into chunks of letters.

The final version of the promotional poster advertising the Graphic and Web Design program at John Abbott College. The poster draws on the mid-century "Swiss grids" style.
A mid-sized version of the promotional poster for the Graphic and Web Design program at John Abbott College is shown in a free-standing display case on a busy campus. Students can be seen walking past in the background.
Two posters, one bright yellow, the other bold pink, are hung against a white brick interior wall. The words "graphic and web design" are broken up with some letters missing, yet the phrase is still easily readable or understood. John Abbott College is written in vertical text that passes through gaps in the previous phrase, almost playing the role of the 'i' in the word 'design'.

Credits

Outdoor billboard mockup: designed by berlionemore_contributor / Freepik

On campus mockup: photo by mrsiraphol on Freepik

Interior brick wall mockup: designed by Free Mockup Zone

A promotional poster for the Graphic and Web Design program at John Abbott College is displayed at the scale of a bus stop ad. It sits at the side of a road on an urban street.
Three versions of the Graphic and Web Design program poster are displayed at different stages in the process. The first poster on the left is blank apart from the four by four grid lines used to design the layout. The second poster in the center shows the text of the poster arranged to fit into the width of two columns. The third poster to the right, shows the main headline text blown up very large and spilling out of the frame of the poster edges.
The final version of the promotional poster advertising the Graphic and Web Design program at John Abbott College. The poster draws on the mid-century "Swiss grids" style.
A mid-sized version of the promotional poster for the Graphic and Web Design program at John Abbott College is shown in a free-standing display case on a busy campus. Students can be seen walking past in the background.
Two posters, one bright yellow, the other bold pink, are hung against a white brick interior wall. The words "graphic and web design" are broken up with some letters missing, yet the phrase is still easily readable or understood. John Abbott College is written in vertical text that passes through gaps in the previous phrase, almost playing the role of the 'i' in the word 'design'.

Credits

Outdoor billboard mockup: designed by berlionemore_contributor / Freepik

On campus mockup: photo by mrsiraphol on Freepik

Interior brick wall mockup: designed by Free Mockup Zone

swiss grids style poster

CATEGORY

promotional materials

CLIENT

John Abbott College

Project

As a student of the Graphic & Web Design program at John Abbott College, I was assigned the task of designing a poster advertising the program using a historical style of my choice. I chose the mid-century Swiss Grids style in which text is aligned to an underlying grid of varying proportions. The style celebrates the visual qualities of text and plays with scale and unusual layouts.

Process

I began by making a grid of 4×4. I chose the font Grantha Sangam MN bold for the headline text, a font that is clean, thin and balanced. I then inserted the necessary text into the bounds of the grid lines and began to play with scale. I pushed the scale further and experimented with obscuring sections of text by pushing them outside of the frame.

I was interested in how much text could be obscured and still remain legible. In the final version, I removed entire letters of words and played with spacing, breaking up words into chunks of letters.

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